Home2018MarchKorean YouTube star great library sounds alarm on rise of global hunger

Korean YouTube star great library sounds alarm on rise of global hunger

The United Nations World Food Program (WFP) and Korean YouTube celebrity Mr. Great Library (Dong-Hyun Na) have launched the “Player Unknown’s ShareTheMeal” campaign to alert the public to the rapid increase in the number of hungry people around the world.

The campaign imitates a famous first-person shooter computer game, “Player Unknown’s Battle Ground”, but instead of glorifying violence it urges viewers to stop fighting and “Share The Meal” with others, referring to WFP’s fundraising app by the same name.

The parody stresses that conflict must end if we are to create a world where everyone has enough to eat. Great Library is a South Korean YouTube celebrity who reviews computer games, with more than 1.6 million subscribers. Great Library was a TV show host introducing jobs on Korean Education Broadcasting System (EBS) in 2016 when he became interested in WFP and global hunger issues after interviewing the Head of WFP’s Seoul office.

Since then he has been regularly promoting WFP and Zero Hunger during his daily live YouTube shows and has participated in WFP Seoul office’s “Draw Your Faces in the Zero” campaign with his fans commemorating World Food Day (October 16) in 2016. WFP’s ShareTheMeal app engages millennials around the world to take part in the fight against hunger. This mobile-first fundraising tool allows users to feed a child with just a tap on their device and with as little as US$0.50. Since its launch two years ago, more than 900,000 people have joined the community worldwide.

Source: wfp.org

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